On-Demand Webinar

Marketing for Rehab Therapists During COVID-19

What Marketing Activities to Keep, Cut, and Grow During a Crisis

COVID-19 has changed everything about rehab therapy as we know it. Health concerns have temporarily slowed or shuttered many therapy locations. New business models such as telehealth and in-home therapy are emerging.

Virtually every rehab therapy practice is seeking new ways to engage patients in order to preserve a healthy book of business as we look ahead and manage our way through this crisis.


In this on-demand webinar, digital marketing expert Jesse McFarland, MBA leads us through a "how-to" discussion for navigating digital marketing for rehab therapy practices during the COVID-19 pandemic. In addition to sharing insights seen from our customers, Jesse zooms in on 3 things every therapy practice needs to know right now: which of your marketing efforts should you KEEP, which should you temporarily CUT, and which should you GROW as we navigate the COVID-19 curve.

In this webinar, we cover:

  • Stepping Back – How to look at the big picture and stay calm when marketing during a pandemic.
  • What to Keep – Which aspects of a rehab therapy marketing plan should remain the same during a pandemic?
  • What to Cut – As we break out the scalpel to manage cash flow, what activities can we afford to jettison until things return to normal?
  • What to Grow – New post-pandemic market leaders will emerge because they will make the right investments at the right time. Which marketing efforts should you expand during COVID-19 to emerge as a leader in your market?

Marketing for Rehab Therapists During COVID-19

What Marketing Activities to Keep, Cut, and Grow During a Crisis